Why Explainer Videos Are Effective for Sales
Now that we have a clear understanding of what explainer videos are, let’s explore why they are such an effective tool for supporting sales. There are several key reasons why explainer videos work so well in a sales context:
1. They Simplify Complex Information
One of the primary reasons explainer videos are so effective is their ability to simplify complex information. Whether you are selling a product, service, or idea, chances are you are trying to communicate something that may require explanation. Traditional sales pages and brochures may provide the details, but they often lack the clarity and engagement that an explainer video can offer.
A product explainer video can break down intricate concepts into simple, easy-to-understand steps. For example, if your company offers a software solution, an animated explainer video can visually show how the software works and how it can solve the problems faced by your target audience. By presenting the information in a more digestible format, explainer videos can reduce confusion and help customers make informed purchasing decisions.
2. Increase Engagement and Retention
People are naturally more engaged with video content than they are with text-based content. Studies show that people retain information presented through video much more effectively than information presented through text. According to HubSpot, video is the most memorable form of content, with 80% of people remembering a video they watched in the past month.
This is especially important in a sales context, where you want your message to stick in the minds of potential customers. By using explainer videos, businesses can create content that not only engages viewers but also ensures that the message is retained. Creating explainer videos that captivate and maintain the audience’s attention increases the likelihood of conversion and support for the sales process.
3. Improved Conversion Rates
One of the most powerful ways explainer videos support sales is by improving conversion rates. Websites and landing pages that include explainer videos have higher conversion rates than those that don’t. According to a study by Wyzowl, 79% of consumers prefer watching a video to reading about a product or service. This preference makes explainer videos a powerful sales tool.
When used on a product or service page, an explainer video company can create a video that walks potential customers through the key features and benefits of the offering. By demonstrating how the product or service solves a problem, the video can increase the chances of a customer making a purchase. In fact, including an explainer video on a landing page can increase conversion rates by as much as 80%.
4. Build Trust and Credibility
Trust is a critical factor when it comes to sales. Consumers are more likely to buy from companies they trust, and one way to build that trust is by demonstrating transparency and reliability. Explainer video services provide an opportunity to show your product or service in action, giving customers a clear idea of what they are purchasing and how it can benefit them.
By providing a detailed and honest explanation of how your product works and how it can help solve a problem, explainer videos create an air of credibility around your brand. An animated explainer video can also showcase customer testimonials or real-life applications, helping potential buyers feel confident in their decision to purchase from you.
5. Enhance Brand Awareness
Explainer videos are also a great way to enhance brand awareness. In today’s world of short attention spans, it can be difficult to stand out and make a lasting impression. However, an explainer video company can create videos that effectively communicate your brand’s message in a way that grabs attention and sticks with viewers.
Whether it’s through animated explainer videos that highlight your product’s unique features or a product explainer video that tells the story of your brand, these videos can help raise awareness of your company. By including your brand’s unique selling points and showcasing how your product or service solves customer problems, explainer videos can leave a lasting impression and boost recognition.
How Explainer Videos Can Boost Sales at Different Stages of the Customer Journey
Explainer videos don’t just support sales at the point of purchase—they can play a role throughout the entire customer journey. Here’s how explainer videos can boost sales at different stages of the sales funnel:
1. Awareness Stage
At the top of the sales funnel, potential customers are just becoming aware of your brand and what you offer. During this stage, it’s important to introduce your product or service in a way that captures attention and sparks interest. An animated explainer video is a perfect tool for this stage, as it can quickly communicate who you are, what you do, and why your product or service is valuable.
For example, a short product explainer video shared on social media or through email marketing can introduce your brand to new prospects. The key here is to keep the video brief, engaging, and informative to encourage viewers to learn more about your offerings.
2. Consideration Stage
Once potential customers are aware of your brand, they move into the consideration stage, where they evaluate their options and compare different solutions. At this point, it’s crucial to offer in-depth information about your product or service, and an explainer video can help make the decision-making process easier.
A well-crafted product explainer video can show exactly how your solution works, how it compares to others, and how it can help solve the specific pain points of your target audience. This level of clarity can help potential customers understand why they should choose your brand over competitors, increasing the likelihood of conversion.
3. Decision Stage
At the decision stage, customers are close to making a purchase decision. Here, explainer videos can act as a final nudge that pushes them over the edge. By showcasing the unique value of your product or service and offering testimonials or case studies, an explainer video can reinforce the benefits and help customers feel confident in their decision.
For example, if a customer is hesitating between two similar products, a well-executed explainer video could highlight key differentiators that set your product apart, providing the final information needed to make a purchase.
Key Benefits of Using Explainer Videos to Support Sales
To recap, here are the key benefits of using explainer videos to support sales:
- Simplification of Complex Information: Explainer videos break down complicated concepts and make them easy to understand.
- Increased Engagement and Retention: Video content keeps viewers engaged and helps them retain important information.
- Higher Conversion Rates: Explainer videos increase the likelihood of conversion by effectively conveying the value of a product or service.
- Build Trust and Credibility: Videos help establish your brand as trustworthy and reliable, which is crucial in making a sale.
- Boost Brand Awareness: Explainer videos help raise awareness of your brand, increasing visibility and recognition.
Conclusion
In conclusion, explainer videos are a highly effective tool for supporting sales and driving business growth. From increasing engagement and conversion rates to building trust and improving brand awareness, videos play a crucial role in every stage of the customer journey. Whether you are working with an explainer video company to create an animated explainer video, product explainer video, or other types of videos, the impact they can have on your sales strategy is undeniable.