TikTok is a widely sought-after digital platform on which businesses depend. Marketers and influencers also benefit from the wide range of businesses present on TikTok. TikTok promotion needs a good content calendar and the right insights to understand the audience. Moreover, simple things like posting at the right time and the right time interval are important.
How Often to Post on TikTok to Get More Views
As a creator, whatever your goals may be, you need to keep an eye on the evolving trends and strategies that most people follow. This helps you gain a competitive advantage. Along with this, you could get free TikTok fans to boost your videos further. This boost can persuade the algorithm to show your videos to a larger audience. The lack of TikTok fans can be a significant reason why the algorithm ignores you. So, leverage this option. Now, you also need to concentrate on little things like posting schedules. Let’s dive deeper into the ways to maintain a good posting frequency.
- Be authentic about your creative capacity
- Try to reach TikTok’s Posting Frequency
- Improve According to the Analytics
- Competitor Analysis
- Waiting window
Be Authentic About Your Creative Capacity
The most important thing in creating content is to be real. You need to know your capacity first. Analyze when you have time to create content and how much content you can deliver in a week. This helps you draft a schedule at your own pace. Firstly, create a schedule at your own pace. Then, you can pick up the seed according to your needs. Or you can maintain the same pace and deliver high-quality content. If you overdo it, then you will be in a situation to compromise quality.
Try to Reach TikTok’s Posting Frequency
TikTok recommends creators and businesses post up to 4 times per day. Comparatively, the demand for posting frequency is high on TikTok. This is because TikTok is ready to promote simple edits and plain videos. You need not create videos with a big budget and advanced editing tools. Shooting videos with even a simple phone camera and a regular background is enough. The higher your posting frequency is, the more your reach will grow. But if you check top brands on TikTok, they only post 5 times a week. This contrasts largely with TikTok’s demand. So, in conclusion, you need to have a higher posting frequency. Even if you do not post 4 times daily, try to post daily. Maintain the same frequency and make sure your video is of high resolution, even if it is not advanced.
Improve According to the Analytics
If you are confused about determining a posting frequency, your analytics could help you. See when your audience is active. Post according to your capacity in those times when your audience would be the most active. For say, if you can post 4 times a week, your audience is most active at 6 pm on Wednesdays and 9 pm on Fridays. You could post at 6 pm on Wednesday and 9 pm on Friday of every week and post the other two content on random days. Thus, this would help you create a standard and effective content schedule.
Competitor Analysis
Competitor analysis on TikTok can help you find well-performing strategies without experimenting. Likewise, you can find the appropriate posting schedule for your niche using competitor analysis. Note down how often top creators are in your niche post. Your target audience and their s are quite the same, so their posting frequency would work for you. If you are a beginner, this is a great way to start. Imitate the posting frequency of popular accounts and gradually hone the schedule according to your TikTok analytics. Moreover, as a beginner, you can get free TikTok views to bridge the gap between you and popularity. These views can help your content look real and pull further viewers.
Waiting Window
Dumping content in TikTok could lead to worsening the situation. So, you need to maintain a constant waiting window for each post. TikTok recommends at least a waiting window of 3 to 4 hours. Try to plan your videos accordingly. This allows your content to reach a maximum audience before your next post. Furthermore, it gives the TikTok algorithm ample time to promote your videos. When you draft your content calendar, make sure your posts do not hinder each other.
Wrapping Up
TikTok’s vast user base accounts for the success of every type of content. They are welcoming towards all kinds of content. As a creator, you need to ensure content quality and a proper schedule delivery. Your efforts to make content will not go in vain only if you present it at the right time to the right audience. So, use the tips in this article to find and maintain an ideal posting time and frequency. Know your audience and platform to cater to them.