A promotional pen is a great way to give someone a parachute, as they are bound to lose almost 400 pens in their lifetime. A pen can make a big difference in someone’s life, whether they are looking to get rid of a potential employee or client. Your brand can make a lasting impression on new customers with promotional pens.
These are five reasons why pen marketing is the best tool for your brand.
1. Easy, Cheap, and Light
Pens are a great promotional tool that companies can offer their clients and potential customers. Pens can be purchased for pennies and quickly turned around if there is a major event.
You can include pens with any materials you send to clients or customers. Include a few pens if you are sending them paperwork or a catalog. Include a few pens with every shipment or sale.
Branded pens for marketing are a great way to promote your business to clients. They are also very inexpensive so you don’t have to worry about the price. You have to manage the costs of larger promotional items, such as bags and clothing, differently than you can with pens.
Promotional pens are a great product to market your company, non-profit, or business because of their low cost and easy distribution.
2. Always On Demand
Pens are in high demand regardless of what industry you’re in.
In government bureaucracy and legal documents, pen on paper is still preferred to photocopies and digital signatures. These authorities consider a signature to be the only official document in many cases.
3. So Many Options
There are many pens available that can be used to make promotional items. You’re sure to find something that suits your business model.
You could create a series of red pens if your business is focused on fixing or correcting problems. This will help people associate you with someone who makes mistakes. You can make promotional pens for high-end financial investments or stock exchanges.
If you are looking for a pen that is unique or has a particular shape but still offers a low price, you can create pens with a customized grip.
There are pens made specifically for entrepreneurs. Others cater to lighter-hearted brands and pens that are fun. To show customers that you aren’t compromising on quality and service if you are in a high-end industry, a metal pen is better than a plastic pen.
4. Branding That Gets Passed
Promotional pens are notorious for moving around a lot. You’d be amazed at the movement of your promotional pens if you work in the pharmaceutical industry. The pens will be handed to a patient to sign the paperwork, and then used to schedule an exam or write a prescription.
5. Promotion No One Will Reject
You might get rejected if you hand out flyers to customers and clients. Instead of spending money on promotional items that will soon go to the trash, you can try promotional pens.
Pens are something that many people keep “just in case”. Even if a pen doesn’t work, it might end up in a junk drawer for many years. This allows people to see your name every day.
Promotional Pens Can Win You Customers
Your promotional pens will be more popular the more people use them. Your pens will help them complete tasks and do the work that they have to, which will make your brand synonymous with their achievements.